Think of the phrase "across a crowded room, their gaze met"...it's this kind of connection, this is customer engagement magic. That lower shelf can be used for something better than Epsom salts.
Category: The Store
Posts about general store changes and conditions which effect the CPG retail experience and how it is merchandised by the staff within.
How To Start A BRAND New Year
When bringing a new product to the selling shelf, three sales channels are considered: the distribution/shipping, the engagement and the positioning in relation to the companions and the competition. And sometimes there are a lot more questions and catch basins than anticipated.